The Harima region of Awaji island has been producing matches and incense for nearly 150 years and the island accounts for nearly 70% of the match production in Japan. The westerly winds through Awaji island create the perfect temperature to dry incense; each of the Hibi fragrances derives from herbs grown by a local incense producer using traditional methods. One incense stick has approximately 10 minutes of burning time. The scent lingers for about 30 minutes or more. Made in Japan Palm-sized box with 8 incense sticks + mat Do not strike as if you're lighting a regular match. Incense matches are delicate. Hold the match close to the tip and without burning yourself strike in a straight line and wait for the flame to reach the incense stick. Once it does, blow out the flame and place it on your mat. If you strike too hard and it breaks or snaps in half, we recommend you to light it with a lighter