Creamy, comforting and utterly addictive — the fragrance the community calls a signature waiting to happen.Launched in 2018 as part of Initio's Hedonist collection, Rehab is the house's most universally wearable and deeply loved fragrance. Bergamot and lavender open with a fresh, bright clarity before cedar, vetiver and patchouli develop a smooth, woody warmth in the heart. The dry-down of sandalwood, guaiac wood and musk is soft, creamy and enveloping — like the finest cashmere you've ever worn. Called a therapy for the senses, Rehab is the fragrance you reach for on any day, in any mood, in any season.🌿 Top: Bergamot · Lavender🌲 Heart: Cedar · Vetiver · Patchouli🪵 Base: Sandalwood · Guaiac Wood · MuskWhy you'll love it: ✅ One of the most universally loved fragrances in niche perfumery ✅ Frequently compared to — and considered superior to — Viktor & Rolf Spicebomb ✅ Exceptional longevity — 9–10 hours with calming, close-to-skin projection ✅ Truly unisex — the rare fragrance that genuinely works on everyone ✅ Year-round versatility — office, casual, date night, any occasion Why sample first: 💸 Full bottles retail from £200+ — try before you commit 🔬 Lavender can be divisive — testing on your skin is the only way to know if Rehab is for you 📦 Available in 1ml, 2ml, 5ml, 10ml & 30ml Our promise: 💯 100% authentic — decanted from a genuine retail bottle 🚀 Fast UK dispatch ❤️ Find your signature scent risk-free — from just £4.39 Why is it called Rehab? Because once you smell it, you don't want to stop. The name captures the paradox perfectly — a fragrance that feels therapeutic and calming, yet is completely addictive. Sampling is the only way to know if you need a prescription.
