Launched in 2016 Side Effect is a Sweet-Spicy Boozy fragranceInitio adopts unique scent molecules to create mysterious, impulse-awakening aromas, as reflected by Side Effect. A thrilling concoction perfect for a romantic evening, the seductive, tobacco-rich smell is crafted with spicy rum that’s balanced by sweet vanilla and rounded off with provocative cinnamon. It’s the perfect complement to a sultry date-night look.Side Effect is part of the The Carnal Blends collection, a collection that dares to engage with fantasy-fuelling ingredients, carnal notes, committed, powerful and distinctive couplings, and celebrates transgressive fragrance compositions with the power to awaken pleasure, to stir physical attraction. Side Effect includes Hedione which was was originally used by fragrance company Firminich in the early 1960s as an alternative to jasmine absolute and was first used in perfumery in 1966 in Dior Eau Sauvage. In 2015 the science journal NeuroImage published a study in which Hedione was found to stimulate the limbic areas of the brain in women which are responsible for the release of pheromones. Basically, Hedione might drive women crazy! The Tobacco, Vanilla, Rum and Cinnamon harmony of this fragrance is spell binding. It tantalises the most discerning senses by playing off each of its facets - Leather, animal and the woody note of Vanilla - one by one.Main Notes: Cinnamon Bark, Rum, Tobacco, Saffron, Sandal Wood, Vanilla, Hedione
