INITIO Wild Rush is an electrifying aromatic fougère fragrance created to express joy as energy, movement, and confidence. It opens with the bright freshness of bergamot and lavender, sharpened by a juicy pulse of red fruits. As it develops, smooth caramel and vanilla add a warm, unexpected sweetness, while sandalwood and patchouli bring depth, texture, and a powerful lasting trail. Bold, invigorating, and modern, Wild Rush reimagines the classic fougère with a more addictive, high-energy character. It feels fresh at first, then increasingly warm and magnetic on the skin—an expressive scent designed to feel dynamic rather than quiet. Why You’ll Love It You’ll love Wild Rush for its contrast of crisp aromatic freshness and smooth gourmand warmth. The lavender and bergamot give it an immediate clean, uplifting spark, while caramel, vanilla, and woods create a bold, addictive dry down that feels distinctive and memorable.
