Wild Rush by Initio is a modern aromatic fougère fragrance designed to ignite energy, confidence and momentum. Bold, dynamic and instantly invigorating, Wild Rush reimagines the traditional fougère through a contemporary, sensory-driven lens. It captures the feeling of an internal surge — an immediate ignition that awakens drive and propels you forward with confidence. Opening with bright bergamot and aromatic lavender, the composition quickly builds into a vibrant heart of red fruits, softened by caramel and vanilla. As it settles, sandalwood and patchouli create a smooth, grounding base that adds depth without slowing its energetic character. The result is a refined yet powerful fragrance that feels alive, expressive and constantly in motion. Why you’ll love it A modern reinterpretation of the classic fougère fragrance Fresh citrus and aromatic notes balanced with warm gourmand accents Designed to evoke energy, confidence and drive Dynamic, uplifting and effortlessly wearable Fragrance notes Head notes: Bergamot, Lavender Heart notes: Red Fruits, Caramel, Vanilla Base notes: Sandalwood, Patchouli When to wear Ideal for daytime wear, active settings and moments that call for confidence Perfect for those who enjoy fresh fragrances with warmth and personality FAQs Is Wild Rush a traditional fougère? It draws from classic fougère structure but introduces modern sweetness and energy, making it more contemporary and versatile. Is it fresh or sweet? It balances both — opening fresh and aromatic, with a warm, slightly sweet base. Is it long-lasting? Yes, the woody and gourmand base notes provide lasting depth while maintaining a vibrant character.
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