PREMIUM PASTURE FED WHEY ISOLATE Whey protein is so ubiquitous in the athletic supplementation market that it seems like there’s no innovation left to discover. After all, whey protein is essentially a commodity, with highly standardized purity. So is that it? Have we reached the pinnacle of whey achievement? No. Well, not until now. All whey is not created equal. THE BODY AS A TEMPLE If you’re here, it means you care about your physical fitness, and more importantly: your health. How you feel is critical, and the key to how you feel is what you put in your body. Once you begin taking fitness seriously, you start cutting out junk food and counting your macros. But there’s more involved in morphing your body into a full-throttle machine, capable of handling whatever comes your way. Ingredient quality is everything. If you want to fire on all cylinders, you need to be consuming the best of the best. PURE FUEL RUNS THE PERFECT MACHINE Protein is one of the most important elements of a diet geared towards building muscle. The difficulty comes in getting enough protein without consuming more carbs and fat than you’d like. That’s where whey protein comes in. Whey protein isolate, in particular, is filtered and sifted to ensure you have the purest milk-derived protein possible. A scoop of whey makes it trivial to bump your protein intake and engineer your macro ratios. Throw a serving in a blender bottle, and boom, you have 25 grams of the purest protein on the market. That said, just like in the case of meat, the cows that your whey protein derives from matters. INTRODUCING ISO-PF In traditional feedlots, cattle are fed mixtures of corn and other grains that are not exactly conducive to health – and this state of disorder trickles down to you when you consume products created by feedlot cows. Pasture-fed cows, on the other hand, are happy and healthier. They don’t have stress hormones constantly coursing through their veins, and they have a diet composed of what they were made to eat: grass. Pasture-fed beef is the best quality beef you can buy, and the same holds true for whey protein filtered from the milk of pasture-fed dairy cows.
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