Integrated Marketing Communications

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Integrated Marketing Communications This edition has been amended to lessen the focus on advertising, increase discussion of interactive marketing, include profiles on the intervie wees featured in the videos and increase the number of case studies. Item Detail: ISBN: 0170254305/ 9780170254304 Authors: William Chitty; Nigel Barker; Bill Chitty; Michael Valos; Terence A. Shimp. Publisher: Cengage Learning Australia Size: 21 x 28 cm. Colour: Multi-colour Material: Paperback Condition: Very Good. *** with small creases on cover*** Show more