If you’re serious about your internet marketing business then you need to create and sell your own products. Affiliate marketing is great (and you can make a lot of money from it) but the real money generally starts to come on when you create and then sell your own products. Why is this? Well it’s pretty easy to understand when you think about it. As an affiliate marketer you have to work hard for every sale – whether that’s promoting the product to your list, setting up a product review blog, promoting through social media, etc. The product owner on the other hand doesn’t have to do anything – the affiliates are generating the sales for him or her. As a product owner, affiliates effectively become your sales force, while you sit there and count the profits. This isn’t to say that creating information products is easy. In fact it’s something that many people struggle with – hence why they never do it! Sitting in front of a blank Microsoft Word screen and setting yourself the task of starting work on a 100 page eBook is a pretty horrible feeling – and that’s AFTER you’ve done things like deciding on what your product is going to be about, finding a profitable niche etc.
