Lasting Energy & Less FatigueIron supports energy-yielding metabolism and helps reduce tiredness and fatigue (proven health claim authorised by EFSA and MHRA), so you can stay active and alert throughout the day. Healthy Blood & Oxygen FlowIron contributes to the normal formation of red blood cells and haemoglobin, and supports oxygen transport in the body (proven health claim authorised by EFSA and MHRA) – vital for stamina and performance. 4 women in 10, who have regular periods, have an iron deficiency. Since iron deficiency can cause heavy periods, a supplement is popular as a way to break this vicious cycle. Sharp Mind & FocusIron plays a key role in normal cognitive function in adults - helping to fend off dementia in old age - and supports cognitive development in children, helping brain and memory stay on track. Immunity & Healthy RenewalIron is vital for a healthy immune system and it also contributes to cell division, making it not only important for fending off infections, but also essential for healing and the maintenance of a healthy body. Proven Health BenefitsThese are proven health claims authorised by the European Food Safety Authority and the Medicines and Healthcare Products Regulatory Agency.