Fragrant India's Attar Mitti or petrichor perfume would aim to capture the refreshing, clean, and revitalizing aspects of the scent, evoking a sense of being in the midst of a gentle rain shower or walking through a lush, rain-drenched forest. The goal is to create a fragrance that connects wearers with nature, offering a unique olfactory experience that reminds them of the beauty and tranquility of rainfall. Kannauj Perfume, also known as Kannauj Ittar, is a traditional Indian perfume made in the city of Kannauj in Uttar Pradesh. It has been protected under the Geographical indication (GI) of the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) agreement. Kannauj Perfume is listed as item 157 of the GI Act 1999, which was passed by the Government of India. Kannauj's perfume sector has a storied history. Due to the role of perfume production in Kannauj, the city is known as "the perfume capital of India". Additionally, one writer said that "Kannauj is to India what Grasse is to France".[3][4] An expert stated that "Kannauj has been the perfumery town of the country for thousands of years". The perfume does not usually contain alcohol or other chemicals. Perfume made from rose is more potent, while attar made from sandalwood oil lasts for a long time. The typical creation process of a small bottle takes roughly 15 days.
