.pdp-wrap{max-width:700px;margin:0 auto;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;color:#000;padding:0} .hook-label{font-size:12px;font-weight:700;letter-spacing:0.14em;text-transform:uppercase;color:#000;margin:0 0 16px 0} .hook-headline{font-size:42px;font-weight:900;letter-spacing:-0.03em;line-height:1.05;color:#000;margin:0 0 24px 0;text-transform:uppercase;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif} .hook-sub{font-size:16px;font-weight:400;line-height:1.75;color:#000;margin:0 0 48px 0;border-left:4px solid #CC0000;padding-left:20px} .section-rule{display:flex;align-items:center;gap:0;margin:0 0 28px 0} .section-rule span{font-size:13px;font-weight:700;letter-spacing:0.14em;text-transform:uppercase;color:#fff;background:#CC0000;padding:5px 12px;white-space:nowrap;line-height:1} .section-rule div{flex:1;height:2px;background:#000} .bridge{background:#EDEDEC;padding:32px;margin:0 0 48px 0} .bridge-label{font-size:13px;font-weight:700;letter-spacing:0.14em;text-transform:uppercase;color:#000;margin:0 0 28px 0;padding-bottom:16px;border-bottom:2px solid #000} .bridge-grid{display:grid;grid-template-columns:1fr 1fr;gap:0;border-top:2px solid #000;border-left:2px solid #000} .bridge-item{padding:20px 22px;border-right:2px solid #000;border-bottom:2px solid #000} .bridge-problem{font-size:11px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(0,0,0,0.4);margin:0 0 8px 0} .bridge-solution{font-size:17px;font-weight:900;letter-spacing:-0.02em;color:#000;line-height:1.2;text-transform:uppercase;margin:0} .mechanism-copy{font-size:16px;font-weight:400;line-height:1.8;color:#000;margin:0 0 48px 0} .feature-stack{display:flex;flex-direction:column;margin:0 0 48px 0;border:2px solid #000} .feature-row{display:grid;grid-template-columns:180px 1fr;border-bottom:2px solid #000} .feature-row:last-child{border-bottom:none} .feature-left{padding:20px 22px;background:#EDEDEC;border-right:2px solid #000;display:flex;align-items:flex-start} .feature-left-name{font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:#000;line-height:1.5;margin:0} .feature-right{padding:20px 24px;background:#fff} .feature-right-copy{font-size:15px;font-weight:400;line-height:1.75;color:#000;margin:0} .quote-block{background:#EDEDEC;padding:40px 36px;margin:0 0 48px 0;position:relative;overflow:hidden} .quote-label{font-size:13px;font-weight:700;letter-spacing:0.14em;text-transform:uppercase;color:#CC0000;margin:0 0 16px 0} .quote-headline{font-size:24px;font-weight:900;letter-spacing:-0.025em;line-height:1.2;color:#000;margin:0 0 20px 0;text-transform:uppercase} .quote-sub{font-size:14px;font-weight:400;line-height:1.8;color:rgba(0,0,0,0.55);margin:0} .fit-grid{display:grid;grid-template-columns:1fr 1fr;gap:0;margin:0 0 48px 0;border:2px solid #000} .fit-card{padding:24px 22px} .fit-card:first-child{border-right:2px solid #000} .fit-card-label{font-size:12px;font-weight:700;letter-spacing:0.14em;text-transform:uppercase;color:#000;margin:0 0 12px 0;padding-bottom:10px;border-bottom:2px solid #CC0000} .fit-card-copy{font-size:14px;font-weight:400;line-height:1.75;color:#000;margin:0} .cmd-callout{padding:24px 28px;border:2px solid #000;background:#EDEDEC;font-size:15px;font-weight:400;color:rgba(0,0,0,0.7);line-height:1.8} .cmd-callout strong{color:#000;font-weight:900} .chart-mobile{display:none;margin:0 0 48px 0} .chart-desktop{display:block;margin:0 0 48px 0} @media(max-width:560px){ .bridge-grid{grid-template-columns:1fr} .feature-row{grid-template-columns:1fr} .feature-left{border-right:none;border-bottom:2px solid #000} .fit-grid{grid-template-columns:1fr} .fit-card:first-child{border-right:none;border-bottom:2px solid #000} .hook-headline{font-size:clamp(28px,7vw,42px)} .hook-sub{font-size:17px;line-height:1.8} .mechanism-copy{font-size:17px;line-height:1.85} .feature-right-copy{font-size:16px;line-height:1.8} .bridge-solution{font-size:16px} .quote-headline{font-size:clamp(22px,5.5vw,28px)} .quote-sub{font-size:15px;line-height:1.85} .fit-card-copy{font-size:15px;line-height:1.8} .cmd-callout{font-size:16px;line-height:1.85} .chart-desktop{display:none} .chart-mobile{display:block} } Izzo Alex PID Plus Rotary pump quiet. PID precise. Built from stainless steel that lasts decades. The Alex PID Plus pairs a rotary pump with advanced PID temperature control for espresso that's both whisper-quiet and extraction-accurate. Stainless steel construction gives you commercial durability in a home machine — this is the Izzo you buy when you want to stop upgrading. How It Works The rotary pump draws water at consistent, stable pressure — quieter than vibratory pumps and more forgiving on your shots. Meanwhile, the PID controller monitors boiler temperature and corrects in real time, so your brew water stays locked at the temperature you choose. The stainless steel chassis isn't cosmetic — it resists corrosion, absorbs vibration, and holds up to years of daily use. Quiet operation, precise temperature, and a body built to outlast your kitchen remodel. The Engineering PID Temperature Control Holds your brew temperature within tight tolerances shot after shot. Your light roast and your dark roast both extract at exactly the temperature they need. Rotary Pump Delivers smooth, stable pressure with significantly less noise than vibratory pumps. Pull your morning shot without waking up the house. Stainless Steel Build Full stainless steel construction resists corrosion and handles daily wear. This machine is built for years of service, not a few seasons. Black / Wood Knobs Matte black body with warm wood accent knobs. A presence on your counter that signals you take your coffee seriously. Who It's For Great Fit Experienced home baristas ready for a long-term machine. Anyone who values quiet operation — early mornings, open-plan kitchens, shared spaces. Buyers who want rotary pump reliability without going commercial. Not The Best Fit First-time espresso buyers still learning the basics. Users who want dual boiler independence for brew and steam. High-volume cafe environments pulling hundreds of shots daily. Thinking about the Alex PID Plus but want to compare it to the Duetto? Call 323-592-3303 — we'll help you pick the right Izzo for your setup.
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