Jason Fluoride Free Peppermint Toothpaste is specially formulated to give you a dazzling smile. Infused with essential, natural ingredients to help remove and polish stains, control the build-up of tartar, fight bacteria, and neutralize bad breath for a kinder and refreshing way to brush. Strengthens teeth & gums Cleanses & freshens breath Prevents build-up of tartar Bamboo powder polishes stains & reveal whiter teeth Protects against tooth decay Free from fluoride, gluten & artificial sweeteners Certified vegetarian, vegan, cruelty-free & paraben and phthalate-free Earth-friendly & biodegradable formulation 100% recyclable packaging What happens when you start using fluoride free toothpaste? The only benefit that you'll gain is a fresher mouth with natural toothpaste, but you will not receive any benefit against tooth decay if it doesn't have fluoride within it.