Jeff teaches organizations to build better products and executives to build the cultures that build better products. When companies like Microsoft, Capital One, ITV and Mastercard want to connect the dots between Lean, Agile and Design Thinking they call Jeff. With high-energy, humor and a unique connection to both teams and leaders based on his 25 years of experience building products and services, Jeff inspires organizations to rethink how they make their customers successful while simultaneously painting a clear picture of what a “good” future looks like. He works with organizations in every industry and every size emphasizing that, no matter what you do or make, you have a customer and that customer value can only truly be determined through a deep focus on outcomes. Jeff is the co-author of the award-winning book, Lean UX (now in its 3rd edition), the Harvard Business Review Press book, Sense & Respond, and the self-published, Lean vs Agile vs Design Thinking and Forever Employable. His newest book, Who Does What By How Much, teaches a practical, org-wide approach to implementing OKRs. Jeff has been a designer, product manager, team leader and entrepreneur. In 2017 he was shortlisted for the Thinkers50 Innovation Award. Today, Jeff speaks, teaches and coaches teams on building customer-focused agility into everything they do.