Jen Hatmaker

Sunny Road Verified independent store

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Improving retention and tech stack for podcaster, author, and presenter Jen Hatmaker. The Problem Jen Hatmaker is a DTC brand with multiple offerings - monthly book club subscripti on box, online-ecourse, shop store and in-person events. With multiple technologies speaking to the customer and improper segmentation, they faced poor conversion rates, email engagement and overall list growth. Show more