Transfrom your blonde from brassy to cool blonde! Our daily purple shampoo with crushed violet pigment, gradually neutralises unwanted yellow tones without over-toning to restore bright blonde between salon visits. - Neutralises unwanted brassy tones without over-toning- Formulated with crushed violet pigments Safe for use on natural and colour-treated blonde.Peroxide-free and ammonia-free formula. HOW TO USE: Massage shampoo into wet hair, lather and leave on the hair for one minute. Rinse well and follow with Violet Crush Purple Conditioner for Blondes. Safe to use as a daily shampoo to fend off brassy tones. For severely brassy hair, try John Frieda Violet Crush Intensive Purple Shampoo. Best used with Violet Crush Purple Conditioner and in conjunction with Violet Crush Intense Purple Shampoo. INGREDIENTS: Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Cetyl Alcohol, Betaine, Cocamide MEA, Parfum, Lactic Acid, Malic Acid, Sodium Chloride, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Sodium Xylenesulfonate, Lavandula Angustifolia Flower/Leaf/Stem Extract, Pentylene Glycol, Bisabolol, Propylene Glycol, BHT, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, CI 60730 Warnings: With normal use, the purple shampoo will not impart dye on your hair permanently; however, sometimes with overuse or when hair is extremely damaged or is of the lightest blonde shades, a purple hue will be imparted on the hair. We recommend that you only use this product no more than three times per week and on the other days use your normal daily shampoo and conditioner. The colour is not permanent and if you discontinue use, it should fade away with normal washings.
