Joico Color Endure Copper Coditioner Product Details There’s nothing like spicy ginger to heat up a hairstyle; but those seductively fiery ‘dos are known to fade a tad fast for our liking. Not any more–thanks to Color Infuse Copper Conditioner, a moisturizer made just for russet-reds dying to come back to life. Watch those metallic manes warm up instantly (or add a rosy blaze to blondes), and maintain 85 percent of that intensity for up to 18 washes. How To Use Use Color Infuse Shampoo and Conditioner as often as needed for maintenance. If you have porous ends, apply the shampoo starting at the scalp, then massage it half-way down hair strands. Leave the shampoo on for up to five minutes to allow for maximum dye penetration, then allow the foam to work its way through your more porous ends as you rinse. Key Benefits Color Infuse Copper instantly refreshes copper tones + highlights Tone-enhancing pigments last though regular shampooing, maintaining over 85% of color vibrancy even after 18 washes Proven to reduce breakage by more than 53%* - Multi-Spectrum Defense Complex™ helps protect color against fading Bio-Advanced Peptide Complex™ delivers root-to-tip repair + protection for healthier hair with every use Boost color vibrancy + shine Cumulative effects - the more often you use the more color-enriching dyes it infuses into the strands, keeping your color tones even