What is it? Erase with Ease. Color Intensity® Eraser lifts direct dyes and semi-permanent color in 30 minutes or less. Color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming with healthy-looking condition! In 30 minutes or less, this brilliant K-PAK Keratin-enriched formula lifts direct dyes, leaving hair joi-fully ready for its next color transformation. How will this benefit you in your salon? Introducing the revolutionary Joico Color Eraser - the ultimate solution for your color correction needs. Say goodbye to the frustrating and time-consuming process of color removal and hello to a quick and effective solution that delivers stunning results. Whether it's removing unwanted color, correcting an uneven tone, or prepping hair for a new color application, Joico Color Eraser is the perfect tool for the job. With its advanced formula and powerful ingredients, this product gently and effectively removes unwanted color without causing damage or dryness to the hair. The Joico Color Eraser is specially designed for professional use, allowing you to customize your approach to each client's unique needs. You can use it to remove all-over color, highlights, or even direct dyes, making it an essential tool in your color correction arsenal. Don't settle for mediocre results - elevate your color correction game with the Joico Color Eraser. Your clients will love the flawless results and you'll love the time you save. Get your hands on Joico Color Eraser today and take your color correction skills to the next level! THE HOW-TO: Color Intensity Eraser is mixed with water (H20), or 10 (3%) or 20 (6%) Volume Veroxide® or LumiShine® developer. Mix one full Color Intensity Eraser packette with 3 oz of H20, or 10 (3%) or 20 (6%) developer. Using a color brush, apply ONLY to hair that has been prelightened and treated with direct dyes or semi-permanent haircolor. Process for up to 30 minutes at room temperature, checking every 5 minutes until desired result is achieved. Thoroughly rinse Color Intensity Eraser from the hair, shampoo with K-PAK® Color Therapy Shampoo, then follow with a second color application. Conclude with K-PAK Cuticle Sealer (optional) and K-PAK Color Therapy Conditioner. Always do a strand test first. NOTE: Only recommended for direct dye / semi-permanent haircolor removal. Color Intensity Eraser will lift natural pigment. HERE'S WHY YOU’LL LOVE IT: Easy, one-step direct dye removal in 30 minutes or less Conditions and protects. Creamy, drip-free formula is a breeze to apply and stays put through processing Cuticle-nourishing K-PAK® proteins help condition and protect hair during lifting for healthy-looking results* *Follow with the K-PAK Color Therapy regimen Why you need Joico Intensity Color Eraser? Gentle and Effective Formula: Joico Color Eraser is formulated with powerful ingredients that effectively remove unwanted hair color without damaging or drying out the hair. This makes it a safe and gentle option for color correction, even on delicate or previously damaged hair. Versatile Use: Joico Color Eraser is a versatile product that can be used to remove a wide range of hair colors, including direct dyes, oxidative dyes, and semi-permanent color. It can also be used to remove color from all hair types, making it a must-have tool for any hair stylist's color correction arsenal. Professional-Grade Product: Joico Color Eraser is a professional-grade product that is designed specifically for use by licensed hair stylists. It is formulated with the highest quality ingredients and is backed by extensive research and testing, ensuring that it delivers consistent and reliable results. Time-Saving Solution: With its advanced formula and quick application time, Joico Color Eraser can save hair stylists valuable time in the color correction process. This allows for more efficient appointments and happier clients who can achieve their desired color more quickly. KEY INGREDIENTS: Arginine: Vital amino acid helps boost lifting power and guard against breakage. K-PAK Keratins: Hair-identical proteins help protect hair’s integrity.
