Joico Colour Intensity - Red 118ml DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Available in a rainbow of semi-permanent shades, Color Intensity's intermixable formula can be applied straight from the tube, or mix and mingled to your heart's content for endless creative possibilities. Bonus benefit: no developer required! Why you'll love them: Over-the-top vibrancy that lasts through 15 shampoos Packed with award-winning K-PAK's powerful Quadramine Complex - for guaranteed healthier hair after every color service Ultra nourishing Kukui Nut Oil helps leave hair gorgeously conditioned + amps up shine 20 intermixable shades = endless creative possibilities Directions: Apply to clean, dry hair 1 - 4-inch from the scalp. Process for 20 minutes. Rinse well for several minutes, rinsing different colors separately. Shampoo with Color Endure or K-PAK Color TherapyTM. Apply K-PAK Cuticle Sealer, then rinse. Finish with K-PAK Intense Hydrator. Recommend Color Endure (normal color-treated hair) or K-PAK Color Therapy (damaged color-treated hair) for at-home color maintenance.
