Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevent future damage. Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine. Gently cleanses damaged hair Rich lather Hair type: Damaged Hair How to use: Lather, rinse, and repeat if desired. Follow with K-PAK Reconstructing Conditioner. Key ingredients: - Keratin: A protective protein found naturally in hair, actively seeks out damage and helps repair hair by replacing lost proteins. The result? Stronger, healthier-looking locks. - Guajava Fruit Extract: Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage. - Evening Primrose Oil: A rich source of Omega-6 and Gamma-Linolenic Acid, an essential fatty acid that helps nourish hair back to health. - Smartrelease Technology: Joico's one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
