Joico K-PAK Reconstructing Shampoo A gentle yet effective cleanser formulated to rebuild strength and resilience in compromised hair. This shampoo works to replenish lost moisture and structural integrity whilst removing impurities without stripping. Who It's For / What It Solves If your hair has suffered from chemical treatments, excessive heat styling, or environmental stress, this shampoo addresses the resulting dryness, brittleness and loss of elasticity. It's designed for anyone looking to restore softness and manageability to weakened strands without harsh cleansing agents. Key Benefits Restores moisture balance and hair elasticity for improved texture Strengthens compromised hair structure and reduces breakage Gently cleanses whilst preserving essential proteins and nutrients Leaves hair soft, smooth and more responsive to styling Who It's Best For Colour-treated, chemically processed, heat-damaged or dry hair. Suitable for all hair types, particularly those that feel fragile or lack shine. Works well for anyone using thermal styling tools regularly or seeking to reverse previous damage. Ideal for both home use and professional salon routines. How to Use (Quick Guide) Wet hair thoroughly and apply a palm-sized amount to the scalp and lengths. Massage gently to create a lather, working through to the ends. Rinse completely with lukewarm water. Use daily as your primary cleanser. For best results, follow with the matching conditioner or a dedicated reconstruction treatment to maximise repair benefits. Why Buy from Charlie's Hair & Beauty Family-run since 1986 Authentic stock Fast UK delivery
