FOR FINE/THIN HAIR JOIFULL VOLUMIZING SHAMPOO Imagine plush, 24-hour-long fullness and voluminous body…that’s what you get with this rich, sudsy cleanser designed to whisk away the oil and dirt that can weigh down fine-textured hair. Giving you a clean foundation for body-building styling, this Shampoo is the healthy prep step towards lusciously full hair. With Rice Protein and Bamboo Extract, every ingredient cleanses, nourishes, and amplifies hair for a major body boost. Directions: Apply to damp hair; lather; rinse well. Joico JoiFULL Volumizing Shampoo gently washes away excess oil and impurities that can weigh hair down, while bamboo extract adds airy body and fullness. Benefits Fuller, thicker, bouncier hair 24-hour style retention* Provides long-lasting humidity protection* Instantly adds shine Rich lather gently yet thoroughly cleanses hair Adds instant, lightweight body *When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system