Joy to the World! BREAKING NEWS! We, as bowlers, have figured out that we don’t always need to use the most hooking ball in our bag. It’s true. We know it’s a lot of fun to hook the ball coast to coast, but if we can’t consistently hit the pocket then our scores may suffer. And many of us, too, have games based not on speed and power but on accuracy and finesse. If this rings true with you, then you might consider adding the new Joy Ride to your arsenal. Similar to the original Ride, the new Joy Ride is also designed for drier lanes. So what’s the difference? The coverstock. The Joy Ride features a lower friction, highly polished pearlReactor™ material which limits traction between the ball and the lane, perfect for those looking to conquer even the most hooking conditions. And the new Cruiser™ core produces a modest amount of flare potential to help control your ball path as well. They work hand in hand to help ensure that the Joy Ride gives you the smoothest ride possible down the lane. Isn’t it about time that you went for a Joy Ride? It is sure to bring a smile to your face… we promise! Storm – We are “The Bowler’s Company™.”
