The foundation of a damage-proof routine. The K18 DAMAGE SHIELD protective shampoo is a pH-balanced, biotech-powered cleanser that effectively removes dirt, oil, and impurities while maintaining the hair’s natural moisture and health. Designed as the perfect daily companion to the K18 reparative routine, it creates a clean, resilient canvas for your best hair yet. This sulphate-free formula uses plant-derived surfactants to deliver a deep, non-stripping cleanse. By keeping the hair cuticle closed during washing, it prevents colour fade and protects the hair fibre from the excess swelling that leads to damage and frizz. Why You’ll Love It: pH-Balanced Excellence: Formulated at an optimal pH (4.5–5.5) to keep the hair cuticle flat, locking in moisture and boosting natural shine. Gentle, Non-Stripping Cleanse: Effectively removes sebum and environmental build-up without disrupting the scalp’s natural oils or the hair’s lipid barrier. Biotech Protection: Infused with the K18PEPTIDE™ to maintain hair strength and resilience during every wash. Daily Defence: Works as the first step in the Damage Shield system to protect against UV, pollution, and mechanical breakage. Sulphate & Silicone Free: A clean, dermatologically tested formula that is 100% safe for colour-treated hair. The Ingredient Powerhouse: K18PEPTIDE™: A patented biotech breakthrough that reinforces the hair's structural integrity, preventing protein loss during washing. Plant-Derived Surfactants: Provides a high-performance, luxurious lather that cleanses effectively without the harshness of traditional sulphates. pH-Optimising Agents: Ensures the scalp environment remains balanced and the hair stays smooth and frizz-free. Pro-Tip: Less is more with this concentrated formula. Thoroughly wet your hair before applying a small amount, focusing primarily on the scalp to break down oils. For the ultimate "shield" against environmental attackers, always follow with the K18 DAMAGE SHIELD protective conditioner.
