Extra rich crème permanent hair colour with Vitaflection Microspheres for professional, salon-quality results. Enjoy long lasting colour combined with improved conditioning for vibrant, younger looking hair. A prestige fragrance system helps create a more pleasurable colouring experience for every client. Vibrant, long lasting permanent hair colour, lipid-enriched for exceptional conditioning, smoothness and shine. Up to 100% grey coverage for a flawless, even result on resistant or mature hair. Prestige ammonia-masking fragrance technology to reduce harsh odours and enhance client comfort. Lifts hair by up to 5 levels for versatile lightening and brightening services. Achieves beautiful tone-on-tone colour whether going darker or lighter, with true-to-tone results. Creme texture handles easily with little dripping for precise, controlled application. Ideal for full-head applications, root retouching, colour corrections and creative techniques in the salon. Show Your Colours Stop the Waste Your trusted formulas don't change, our products' environmental impact does! 100% RECYCLED 100% RECYCLED PLASTIC 100% RECYCLED PLASTIC 100% RECYCLABLE FSC CARDBOARD