Mercari and Yahoo Auctions

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This case study considers the success factors in C2C platforms. The C2C platform in Japan has been led by Yahoo! Auctions for many years. However, Mercari appeared in 2013, and the number of users has rapidly increased. Through this case study, the C2C platform business model, the indirect network effect, and the importance and method of constructing governance for this platform will be studied. 一部閲覧する(ログインして職業を登録すると全文が閲覧できます)全文閲覧はこちら 【書誌情報】ページ数：32ページサイズ：A4言語：英語商品番号：KBSP-02678書誌コード：15383対象年代：2017/1/1登録日：2018/2/1 Show more