Establishing the Moomin Theme Park in Japan

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This case features decisions made by Moomin Monogatari Ltd. regarding the establishment and management of the Moomin theme park in Japan. The case focuses on the decisions that are related to (1) location of the park in Japan, (2) adaptation of the park and its concept to Japanese context, and (3) the pricing strategy of the park. The case provides students with an opportunity to play the role of the CEO of Moomin Monogatari in terms of analyzing the business environments and developing action plans for establishing the Moomin theme park in Japan. The case is intended to offer students better understanding of how to establish a theme park in a highly competitive business environment. 一部閲覧する(ログインして職業を登録すると全文が閲覧できます)全文閲覧はこちら 【書誌情報】ページ数：18ページサイズ：A4言語：日本語商品番号：KBSP-02755書誌コード：19144対象年代：2002/1/1登録日：2018/12/3 Show more