This case provides an overview of the current situation of Shizuoka's green tea industry, studying the management issues of a typical wholesaler in Makinohara. Shizuoka Prefecture still keeps the top share of green tea production but already lost the price leadership, while in this decade it has been faced with the rapid growth of Kagoshima Prefecture which has the second largest share. As was seen in semiconductor-related industries (especially, semiconductor memory), there were some industries in which Japanese companies were completely deprived of their shares by foreign companies, although they had once had overwhelming shares. The goal of this case is to consider the management issues of a green tea wholesaler under the present circumstances surrounding Shizuoka's green tea industry and to help readers find some hints for management decisions of companies including those in other industries in a similar situation. For the study materials on other prefectures known for green tea production and Japanese semiconductor-related companies, please refer to other cases (coming soon). 一部閲覧する(ログインして職業を登録すると全文が閲覧できます)全文閲覧はこちら 【書誌情報】ページ数：20ページサイズ：A4言語：日本語商品番号：KBSP-03176書誌コード：3214登録日：2024/12/4
