Straighten and protect with KeraCare Creme Press: A lightweight styling cream that delivers sleek results whilst shielding hair from heat damage. Non-greasy formula works in humid conditions too. Who It's For / What It Solves If you're looking for a heat-protective cream that won't leave your hair heavy or greasy, KeraCare Creme Press is designed for those who want smooth, pressed styles that last. It addresses the challenge of maintaining straightness in warm, humid weather whilst keeping hair nourished and shiny. Key Benefits Creates a silky, smooth finish without greasiness Resists reversion and frizz in humid conditions Protects against heat damage from styling tools Adds natural shine whilst maintaining hold Who It's Best For Best suited for textured and coily hair types that benefit from pressing or straightening. Ideal for warm, humid climates where reversion is a concern. Works well for home users and stylists seeking a lightweight, heat-protective styling product. How to Use (Quick Guide) Warm a small amount between your palms until it becomes pliable. Apply from roots to ends on damp or dry hair, distributing evenly throughout. Use your preferred straightening tool to press and style. Add more product sparingly if needed for extra control or shine. Why Buy from Charlie's Hair & Beauty Family-run since 1986 Authentic stock Fast UK delivery