Professional Hair Care Series* For colour treated hair + Neutralizes Brassy Tones + Protect hair against fading So Pure Cool silver shampoo neutralizes brassy tones. Powerful violet pigments neutralize warm tones. Infused with acai berry extract to help protect hair against oxidation and color fading. Leaves hair soft, moisturized, and with an icy glow. Apply to freshly shampooed, towel-dry hair. Leave in for 1 to 3 minutes to let the pigments do their work. Rinse thoroughly. Aqua (Water), Cetearyl Alcohol, Glycerin, Cetrimonium Chloride, Behentrimonium Chloride, Betaine, Butyrospermum Parkii (Shea) Butter, Polyquaternium-37, Parfum (Fragrance), Propylene Glycol Dicaprylate/Dicaprate, Sodium Benzoate, Lactic Acid, Isopropyl Alcohol, Hydroxypropyl Starch Phosphate, Tocopheryl Acetate, Euterpe Oleracea Fruit Extract, PPG-1 Trideceth-6, Acid Violet 43, Isopropyl Myristate, Maltodextrin, Hydroxycitronellal, Limonene, Linalool. The So Pure range won the Dutch Beauty Award 2023-2024 in the "Green hair care" category. *Science & Nature in Hair Care At Oak & Tonic, we bridge the gap between professional, science-backed hair care and natural, organic ingredients to help you find the perfect balance. 🔬 Science-Driven: Lab-developed ingredients like proteins, amino acids, and ceramides repair and strengthen hair at a deeper level.🌿 Nature-Inspired: Botanical oils, plant extracts, and essential nutrients nourish hair naturally with gentle, effective results.💡 Smart Choices: Not all “chemicals” are harmful, and not all “natural” ingredients suit every hair type. Understanding both helps you choose what’s best for you. Need guidance? Our licensed & certified hair experts are here to help!