STRONG HOLD, MOLDABLE STYLING CLAY Rough up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily, gritty-like texture helps you define a slick, matte look that lasts. Infused with antioxidants and essential extracts it packs a goodness punch as strong as it holds. ROUGH.RIDER also strengthens and helps seal rough ends. Here's why you'll love it: Strong hold Delivers a slick, matte defined look Helps strengthen the hair as it holds Helps to seal rough ends Ideal for all hair types Sulphate, paraben and cruelty-free Kevin's Tip: ''ROUGH.RIDER is a key product within our STYLE/CONTROL regimen, and is ideal for roughing and dirtying-up, soft clean hair. I love using it on a variety of hair lengths, and if you need to soften it down and re-mould at any stage, simply add some heat. You’ll see choppy shapes come to life in your hands with a little ROUGH handling.''
