Our two gentlest formulas and a soft kids brush. For small mouths and the parents brushing them. Why Peg Paste?Your child's enamel is 97% hydroxyapatite. Peg Paste is made with that same mineral. It doesn't just clean the surface; it puts mineral back into the surface daily wear strips away. Backed by clinical studiesIn human research, hydroxyapatite matched fluoride for caries prevention in a one-year randomised trial in children,⁴ and remineralised enamel in a 2024 meta-analysis.² Micro-hydroxyapatite, not nano. Around one micron, over 90% under 2.5: a tightly specified grade of the same mineral enamel is made of. ✓ No fluoride, sulphates, parabens, synthetic sweeteners or artificial colours✓ Under 15 ingredients, all with purpose✓ Formula reviewed by Dr Cate Gerber, our Chief Dental Officer✓ Australian made and owned. Vegan, Halal certified, Family owned✓ Micro-hydroxyapatite sourced from Portugal, ISO 9001:2015 certified Why these two formulasKids reject toothpaste for two reasons: it's too strong, or it tastes wrong. Natural Mint is the mildest mint we make, and the one most children take to without a fight. Flavour Free has no mint and no flavouring at all, for the child who objects to the taste of toothpaste itself. Same micro-hydroxyapatite in both. The ritualMorning and evening → Natural Mint or Flavour FreeTwo minutes, twice daily, alongside flossing. At night, spit, don't rinse: hours of contact instead of minutes. Suitable for all ages What's insideNatural Mint · Pump: Gentle, mildly cool. One-handed, which helps when you're brushing someone else's teeth.Flavour Free · Tube: No mint, no flavour. For the child who objects to toothpaste itself.Soft Kids Toothbrush: Small head, soft bristles.