King Brown Paste Pomade is a water-based, strong-hold paste with a neutral low-shine finish — a cream-like consistency that applies easily through the hair and sets rapidly to a rigid all-day hold that reactivates with a wet comb. Light bay rum scent. 71g. Light bay rum scent — warm and classic Hold: Strong Finish: Low shine, neutral Base: Water Sets rapidly — style quickly after application Reactivates with water — wet comb to restyle throughout the day Best for: structured styles needing rigid, all-day hold; short to medium hair Made in: Australia Description King Brown is a proudly Australian grooming brand. The Paste Pomade is their most structured product — a heavy-hold formula with a cream-like consistency that applies easily but sets quickly to a rigid hold. It's water-based for clean removal and can be reactivated with a wet comb during the day. Work fast after applying as it firms up rapidly. How to Use: Work a small amount through towel-dried hair from root to tip. Style quickly as it sets fast. Reactivate with a wet comb to restyle. Details Size: 71gHold: StrongFinish: Low shine, neutralScent: Light bay rumBase: WaterKey Ingredients: Lanolin wax, cera alba (beeswax), kaolinIngredients: Water (Aqua), Stearic Acid, Kaolin, PVP, VP/VA Copolymer, PEG-100 Stearate, Lanolin Wax, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Ricinus Communis (Castor) Seed Oil, Cera Alba (Beeswax), PPG-1 Trideceth-6, Euphorbia Cerifera (Candelilla) Cera, Paraffinum Liquidum, Triethanolamine, Sodium Acrylates Copolymer, Fragrance (Parfum), DMDM Hydantoin, Phenoxyethanol, Eugenol, Linalool, Cl 77499Made in: Australia