Remove dullness and restore brightness with this bar that provides a weekly reset for hairFormulated with vitamin C and GLDA (a plant-based chelating agent) to help remove chlorine residue and hard water mineral buildup (such as calcium and magnesium)Uses activated charcoal and apple cider vinegar to help absorb excess oil and eliminate product buildupColor-safe 96% of users agreed their hair and scalp felt thoroughly cleansed, purified, and free of buildup after using this bar*96% of users agreed this bar successfully removed hard water residue and mineral buildup* Why You’ll Love This:Suitable for all hair typesSmells like fresh air and clean cotton96% of users agreed this bar is gentle on the scalp and hair*100% plastic-free, travel-friendly, and TSA-approvedOne concentrated bar = two 16 oz. bottles of liquid shampooFree of parabens, phthalates, and sulfatesMade in the USA, vegan, cruelty-free, and Leaping Bunny CertifiedFor every shampoo or conditioner bar, 4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines *Based on a one-week consumer study with 50 testers