Free.Hold is a medium-hold styling paste built around Lanolin Wax and Carnauba Wax. Lanolin Wax acts as a lubricant that smooths and softens the hair, while Carnauba Wax adds body and a glossy finish, along with a high melting point that helps the style hold through heat. VP/VA Copolymer and PVP work as film-forming fixatives, giving the paste its flexible hold — pliable enough to restyle throughout the day rather than setting hard. Yerba Mate (Ilex Paraguariensis Leaf Extract) contributes antioxidants and amino acids that add shine and help hair feel fuller. The paste is finished with a Bergamot and Patchouli scent, and formulated without sulfates or parabens. It's suited to all hair types, with shorter styles in particular benefiting from the added body and hold.