DMV-born rapper and producer kuru is already a veteran among their contemporaries. Spurred by the online renaissance that accompanied the pandemic, they began to foster a cult following while in high school, their Soundcloud releases leading to production work with artists such as Black Kray and Destroy Lonely. Over the past few years, as Kuru began to prioritize their own voice, they prioritized their solo endeavors. Growing up in Maryland, kuru was inspired as much by the work of Future, Hikaru Utada, Yuyoyuppe, and the sounds of Japanese math rock as he was by his native DMV’s rap scene. He first began making music in 2019, garnering buzz with early tracks like “clueless”, “typo” (4M Streams), and “atmosphere” (9M+ Streams) — cuts brimming with the catchiness you’d expect out of a mainstream pop hit, but uncharacteristic of the internet rap landscape at the time. The forthcoming sophomore album is a summation of all of kuru’s work in both electronic and hip-hop. It’s the artist’s most focused effort to date, and touts credits from Lucy Bedroque, frequent collaborator xaviersobased, and a rolodex of Soundcloud’s most cutting-edge producers. “Backstage Hologram” ties together a mosaic of the current internet underground’s landscape with a veneer of dusky futurism, and panoramic wide post-production.
