Pre-Treatment Purifying Cleanser Prepare your hair for professional results with this essential, deep-cleansing shampoo. Designed specifically to open the hair cuticle, this formula creates the perfect canvas for your La-Brasiliana Keratin Treatment, ensuring maximum product penetration and superior, longer-lasting results. The shampoo features a pH-balanced formula (pH 7.0) that effectively removes buildup and impurities without stripping the hair of its essential natural oils. Crafted with a blend of gentle, natural ingredients, this cleanser is completely free of sulfates and parabens, making it a safe and highly effective preparation step for all hair types. Key Benefits & Features Optimal Preparation: Specifically engineered to open the hair cuticle, allowing for deeper, more effective absorption of keratin treatments. Deep, Gentle Cleanse: Removes impurities and residue buildup while preserving the hair's natural moisture balance. pH Balanced: Formulated with a pH level of 7.0 to maintain the integrity and health of the hair fiber. Clean Formulation: 100% free from sulfates and parabens; safe and gentle for all hair textures. Professional Performance: Promotes longer-lasting, more vibrant results when used prior to smoothing treatments. Product Specifications & Application Sizes Available: 4 oz | 8 oz | 33 oz (Backbar Size) Product Type: Clarifying Pre-Treatment Shampoo Key Features: pH 7.0 | Sulfate-Free | Paraben-Free Application: Apply to wet hair and massage thoroughly to cleanse and prepare the cuticle. Rinse well. Use as directed prior to applying the La-Brasiliana Keratin Treatment.