Label.m Gel 150ml (Fashion Edition Gel) is a professional medium-hold styling gel from the Toni & Guy salon haircare brand. The fast-drying, non-flaking formula combines flexible-hold polymers with the brand's Enviroshield Complex (wheat germ oil, panthenol and hydrolysed wheat protein) — for sleek, polished hairstyles with reliable hold and built-in heat and UV protection. About Label.m Label.m is the professional salon haircare brand developed by Toni & Guy — the global hairdressing authority. The brand's products are designed in collaboration with salon professionals to deliver runway-finish results at home. The Fashion Edition Gel is part of the brand's hero styling collection — designed for sleek, modern hair looks. Key features Medium hold: firm enough to keep the style in place all day; flexible enough to re-work the hair if needed. Fast-drying, non-flaking formula: no white residue, no crusty patches. Enviroshield Complex: the brand's signature heat and UV protection technology. Wheat Germ Oil: a natural source of vitamin E — supports moisture and antioxidant protection. Panthenol (Provitamin B5): deeply conditions the hair fibre. Hydrolysed Wheat Protein: strengthens and supports the hair structure. Glycerin: adds hydration for healthy-looking, soft hair. Key benefits Medium, flexible hold — strong enough for sleek looks but easy to re-style. Non-flaking, no white residue — looks invisible in the hair. Built-in heat protection — safe to use before blow-drying or straightening. UV protection helps defend the hair against sun damage and colour fade. Salon-grade quality at an accessible price point. Generous 150ml format that lasts months even with daily use. Who it's for Label.m Fashion Edition Gel is for those who want a sleek, polished hairstyle that lasts the day — particularly men who slick back the hair, anyone who creates sharp partings or smooth updos, and those who want a runway-finish gel without the flaking and crusting of older-style products. The medium hold makes it equally suitable for shorter modern men's cuts and for sleeking down longer hair into a ponytail or bun. How to use Towel-dry the hair until damp. Dispense a 10-pence-coin-sized amount into the palms (use less for shorter hair, more for longer hair). Rub between the palms to warm the gel. Distribute evenly through the hair from root to tip — or apply to specific areas only (front of the hair, partings, sleek-back areas). Style as desired — comb back, side-part, sleek-back, slick-up. Allow to dry naturally, or blow-dry for a higher-volume finish. For extra hold, layer on a second application once the hair is dry. Specifications Size: 150ml Hold: Medium Finish: Sleek, polished Format: Styling gel Brand: Label.m (Toni & Guy)
