If you’re chasing that dark, flavour-packed crust on steak or brisket, this is where Prime earns its name. Built with espresso, chilli and sugar, this rub delivers a deep, bold bark with just enough sweetness to balance the heat. 🔥 Flavour Profile Prime is a bold, savoury-sweet rub with a coffee kick designed to build serious crust. Rich & Savoury – Garlic, pepper and salt form a solid base Dark & Roasty – Espresso adds depth and enhances bark formation Sweet Edge – Brown sugar helps caramelisation and colour Warm Heat – Ancho and cayenne bring a medium-level kick Earthy Complexity – Coriander and thyme round it out 👉 Overall: Deep, bold, slightly sweet with a warm heat and dark crust finish 🍖 Best Used On Ribeye & scotch fillet – Builds a hard sear with rich flavour Brisket (full packer or point) – Helps create a dark, competition-style bark Beef ribs – Adds depth and balances fatty cuts Burgers – Gives patties a smoky, bold BBQ hit Pork shoulder & chops – Sweet heat works well with pork 💪 Why BBQ Fans Love It Builds a proper crust – Sugar + espresso create that dark, textured bark Coffee enhances beef flavour – Doesn’t taste like coffee, just deeper and richer Balanced sweet heat – Not overpowering, but definitely not bland Great for low & slow or hot searing – Flexible across cooking styles Different to standard rubs – Stands out from basic salt/pepper blends 🧂 Ingredient Breakdown Ingredient What it does Brown Sugar Helps caramelisation and crust formation Espresso Adds depth and intensifies beef flavour Ancho Chilli Brings mild smoky heat Kosher Salt Enhances flavour and penetration Black Pepper Adds bite and sharpness Cayenne Provides extra heat Coriander Adds citrusy balance Garlic Builds savoury depth Thyme Adds herbal complexity Paprika Adds colour and mild sweetness 🔥 How to Use It For steak: Lightly oil meat Apply a generous, even coating (1–1.5 tbsp per steak) Let sit for 15–20 minutes before cooking For brisket: Apply evenly across the entire surface Use 2–3 tablespoons per kg Let sit for 30–60 minutes before going on the smoker Optional tip: Can be layered over a salt/pepper base for a more traditional beef profile 🍳 Cooking Methods Hot & Fast (Steak): Temp: 250–300°C direct heat Sear hard to build crust Flip frequently for even colour Low & Slow (Brisket): Temp: 110–130°C Time: 8–14 hours depending on size Wrap if bark gets too dark BBQ / Grill (General Use): Temp: 180–220°C Works both direct and indirect ⚠️ Important Tip:This rub contains sugar — avoid high direct heat too early or it may burn. Build colour gradually. 🪵 Wood Pairings Hickory – Matches the bold flavour and builds strong BBQ profile Oak – Balanced smoke that supports the rub Mesquite (light use) – Adds intensity for beef cooks 🍽️ Recipe Ideas Coffee Crusted Ribeye SteakHard sear with a dark, flavour-packed crust👉 Suggested internal link: See full recipe BBQ Brisket with Dark BarkLow and slow cook with rich crust development👉 Suggested internal link: See full recipe Prime Beef BurgersBold, smoky burgers with a sweet heat edge👉 Suggested internal link: See full recipe Smoked Pork ShoulderSweet heat balances fatty pork perfectly👉 Suggested internal link: See full recipe 📦 Product Details Detail Info Brand Lane’s BBQ Product Prime Rub Size 121g Flavour Savoury, Sweet, Coffee, Spicy Heat Level Medium Best For Steak, brisket, beef ribs, burgers Additives No preservatives or fillers Storage Store in a cool, dry place ❓ FAQs Does this taste like coffee?No — the espresso adds depth, not a strong coffee flavour. Is it spicy?Medium heat — noticeable but not overpowering. Will it burn?It can if cooked too hot early due to sugar — start controlled. Is it good for steak?Yes — especially for building a strong crust. Can I use it on chicken?You can, but it’s best suited to beef and pork. Do I need to add anything else?No — it works straight out of the bottle. 🔥 Order Yours Today If you want a bold, crust-building rub that takes your steak and brisket to the next level, Prime is one to have in your rotation.
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