What It Is: Mineral mascara that volumizes without the fuss. Fluffy, fanned-out lashes that feel soft and nourished, the kind that actually last through your entire day. One coat, maximum comfort. Your lashes stay comfortable, you stay confident. Meet the Minerals: Black Iron Oxide delivers ultimate black shade to lashes Real Results: Bold. Full. Unforgettable. Consumer: Provides up to 10X more lash volume* 100% agree it made their lashes look fuller** 100% agree it left their lashes feeling soft + plush** *Based on an in-vitro study of 10 coats on bare lashes **In a consumer panel study of 29 people Free Of: Formulated without parabens, formaldehyde, synthetic fragrance, gluten, PEGs, phthalates, propylene glycol, mineral oil, coal tar, or microbeads. We've restricted over 2,500 ingredients—including the 1,400+ banned in the E.U.—because we don't just avoid junk, we actively keep it out. Dermatologist-tested. Cruelty-free. Vegan.