Launching While Female

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Journalist and professor Susanne Althoff investigates the obstacles women and nonbinary entrepreneurs - especially those of color - face when launching, funding, and growing their companies, obstacles that persist because the current start-up world was engineered by and for white men.Through interviews with over a hundred founders across the country and in all industries, Althoff paints a picture of an entrepreneurial system rife with bias and discrimination, where women receive less than 3 percent of this country’s venture capital, struggle to find mentors in the wake of #MeToo, and are dismissed as “mompreneurs.”The effects of this unequal system - a weaker economy, fewer jobs, less innovation - are felt by all of us, and Althoff explains how more equitable structures in business and entrepreneurship will benefit all people, not just those hoping to fund a startup.By exploring some of the practical ways we can open the entrepreneurial system to everyone, Althoff provides a rallying cry and a way forward for women entrepreneurs and their allies, showing that change is urgent and within our reach. Show more