Layrite Cement Clay 120g The Layrite Cement Clay is a hair styling clay with a strong hold and low sheen matte finish. Perfect for neat, yet casual styles or a more everyday look. Strong hold, matte finish Water-based formula Mild vanilla scent Great for parts, quiffs and pomps Works well with all hair lengths Made in USA Since 1999, Layrite has rightfully earned its reputation as the USA's premiere maker of barber styling products. Cement Clay is a pliable, water-based clay that applies to the hair like a soft cream, and sets to a strong, matte finish that remains reworkable throughout the day. Every tub includes Layrite's iconic mild vanilla scent. To use, work a small scoop between your palms, and apply evenly to towel-dried hair. Apply from front to back to ensure coverage down to the roots, then style as desired with a comb, or just your fingers for a more casual look. For a stronger hold, apply to dry hair.