Layrite Cement for a natural messy or structured look that you can rework throughout the day. High Hold - Matte Finish - Water Soluble NEVER LETS HAIR GO OUT OF STYLEStrong hold with a great matte finish. An extreme high hold, water-based styling clay that delivers a clean matte finish that lasts all day. Washes out easily with water. All day incredible high hold without weighing hair down. Thickens & texturizes. Clean matte finish. Doesn’t dry, never flakes. Reworkable (no water required). Signature mild cream soda scent. Works Best for these hair typesFine to medium thick hairShort to medium lengths Works Best for these LooksMessy looks or structured dry looks Key IngredientsUnique combination derived from minerals and plants (Ozokerite, tribehenin, lanolin and cera alba) Chosen for their ability to deliver flexible hold. Barber TipsHolds well even if you're one of those people who likes to "mess with" your hair all day. Controls frizz and gives definition and separation when warmed and applied lightly. Travel Size 42g Made in the USA Layrite’s Cement Hair Clay sets itself apart from other high-hold styling products with its matte finish and all-day pliability. When applied to towel-dried and dry hair, this water-soluble clay allows for high-elevation styles like pomps and quiffs without unwanted shine or shell-like rigidity. The result is a natural, effortless look like you just rolled out of bed looking like a debonair Ivy League scholar. Of course, the Cement Hair Clay wouldn’t be a Layrite product without its flake-free, water-based formula and its energizing signature vanilla scent. Grab a jar of this phenomenal grooming product and see what you’ve been missing.Layrite Pomade is water-soluble and washes off your hands and out of your hair with just water. How to use LayriteApplication: Apply a small amount evenly to palms and work into damp or dry hair. Towel dry hair for a lower hold and higher shine or blow dry hair for a higher hold and lower shine. Restyle by running your comb or hands under water then through hair