This high-performance, water-based pomade delivers ultimate control and all-day hold. Whether you're sculpting sky-high pompadours or managing unruly curls, Superhold distributes easily and grips hair to lock in the style. Extreme hold for challenging hair types Effortlessly shapes high elevation or messy wet looks Controls curl and adds definition without stiffness Flexible finish that won’t flake or dry out Signature cream soda scent your clients will love Ideal For: Medium to curly, coarse, or thick hair All hair lengths—short to long Pomps, slick backs, or textured messy looks Key IngredientsConditioners Naturally-Derived from Coconut Oil + Castor Oil // Smooth the hair by going deep within the surface of the hair shaft to lock in moisture, providing luster and shine while taming frizz.