For hard-to-control hair. This incredible high-hold pomade delivers ultimate control and long-lasting style for even the most challenging hair types. Its water-based formula distributes easily, grips firmly, and shapes hair into high-elevation looks while taming curls and frizz. Dries with a flexible, natural finish that won’t flake and washes out easily with water. All-day confidence with our signature mild cream soda scent. Best For: Medium, coarse, thick or curly hair Any length (short to long) Styles that need maximum control, height or definition. Why You'll Love It: Strongest shine hold in the Layrite line - built for unruly, stubborn hair Shapes and controls even coarse or curly textures Helps straighten curls while locking in moisture for shine Flexible finish keeps hair touchable, never crunchy Easy to rinse out - no residue or buildup Key Ingredients: Coconut Oil & Castor Oil Conditioners – Penetrate deep into the hair shaft to smooth, lock in moisture, reduce frizz, and add natural luster Pro Barber Tips: Great for mustache styling with all-day hold Apply to damp hair for stronger grip and definition