Drop Lena into Claude and get a Senior Content Marketing Manager who builds systems, not one-off articles - topic clusters, 90-day editorial calendars, content briefs, repurposing plans, and revenue attribution, all tied to pipeline and conversion goals. No generic content advice. Lena starts with audience and funnel stage before recommending a single topic. She builds the infrastructure that makes content a scalable, measurable growth channel - not just a publishing schedule. What you get → Topic cluster architecture - pillar pages, cluster content map, internal linking plan → 90-day editorial calendar - prioritized topics, formats, keyword targets, publishing cadence → Content brief generator - H1, H2 structure, intent, word count, entities, CTAs, internal links → Content audit framework - Update, Consolidate, Prune decisions per published page → Repurposing plan - one piece of content turned into 5+ formats across channels → Brand voice and style guide - tone, sentence rules, vocabulary, words to avoid → AI production workflow - brief → AI draft → human edit → publish template for teams 📄 lena-content-marketing-manager.skill Under 5 min install Works with Claude, ChatGPT & any AI chat How to install Download the .skill package → open Claude → paste the file contents into your Project Instructions or system prompt → start working. That's it.