Life is Good 2026 Merchandise

Reigning Cats & Dogs Verified independent store

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For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van, and showered whe n they could. Then, in 1994, their optimism paid off! With just $78 to their names, Bert and John designed their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere. We create premium tees that radiate optimism and foster connection. We put that optimism into action by donating more than 10% of our annual net profits to The Life is Good Playmaker Project, which helps support kids in need. Life is Good branded T-shirts are made in the USA. The brand's apparel is generally made from USA-grown cotton or a cotton blend. The company headquarters are located in Boston, Massachusetts. Show more