L’incroyable blowdry’s shape memory allows you to style and restyle in minutes. This means going curly, straight and curly again without reapplying. Benefits Create endless looks with our ground breaking Couture Styling innovation Miracle heat sensitive microwax technology allows the hair to set and re set styles with ease The perfect blowdry in a bottle Optimal shapeability Infinite repositionability without reapplying Zero stiffness 96 Hour Extreme Anti Frizz Control 450° Thermo Protection FOR WHO: Every woman who blowdries. Easy to shape, long lasting shape memory and shine without compromising touchability Ingredients Groundbreaking, proprietary SRS® technology.SRS ® technology uses Micro Beeswaxes to define a new kind of hold. The beeswax is heat sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. SRS® reactivates at 150° C, meaning when it is reheated the wax remelts and can be molded to create a new shape. Reinforced by elastic polymers that bend and flex without breaking, hold becomes flexible, touchable, durable. Touchable results, natural feel, repositionable abilities, lasts for days.
