LinkedIn AdsObjectives: This course will show you steps in order to manage LinkedIn Ads the easiest way possible, using the most effective tools and in the shortest time. Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology. Unit Contents: 1. LinkedIn Ads BasicsIn this topic you will cover: 1. LinkedIn Ads Basics1.1 What is LinkedIn Advertising All About?1.2 Why you should use LinkedIn Ads for your Business 2. Setting up a LinkedIn Company PageIn this topic you will cover: 2. Setting up a LinkedIn Company Page2.1 What’s a LinkedIn Company Page?2.2 What are the Requirements for Adding a LinkedIn Company Page?2.3 How do you add a LinkedIn Company Page? 3. Setting up your LinkedIn Ad CampaignsIn this topic you will cover: 3. Setting up your LinkedIn Ad Campaigns3.1 LinkedIn’s Ad Specs & Advertising Guidelines3.2 Creating a LinkedIn Text Ad - Step by Step3.3 Creating Direct Sponsored Content - Step by Step3.4 Managing your Campaigns3.5 Performance & Reporting 4. Advanced LinkedIn Ad StrategiesIn this topic you will cover: 4. Advanced LinkedIn Ad Strategies4.1 Setting up a Marketing Plan for LinkedIn4.2 Applying Best Practices for your Content & Campaign4.3 Using Targeting like a Pro4.4 Applying Premium Tips for Compelling Company Updates4.5 Driving Quality Leads with Sponsored Content4.6 Top Linkedin Advertising Questions Answered 5. Additional LinkedIn Tips to considerIn this topic you will cover: 5. Additional LinkedIn Tips to consider5.1 10 do's to apply5.2 10 don’ts to avoid5.3 Premium tools and Services5.4 Shocking Case Studies
