LINKEDIN It’s important that your LinkedIn profile showcases your skills and isn’t just a copy of your resume. When well written your LinkedIn profile becomes your opportunity to not only engage your audience but build your professional brand. Leveraging your LinkedIn profile makes all the difference when seeking additional opportunities and positioning yourself for unseen opportunities down the road. We maximize your LinkedIn profile by doing the following: Search-optimizing your profile; this involves putting keywords in the right places. It’s not enough to simply have keywords in your profile; having them in the right places is what gets the best results. Using it as a tool for building relationships with your contacts, and for finding people who can help you in your job search (something I advise my clients on). Adjusting your settings for maximum visibility while avoiding some of the potential pitfalls of LinkedIn.
