LinkedIn is the biggest professional networking site in the world and boasts a third of the worlds professionals in its membership. As a business to business marketer it is essential to develop a successful marketing strategy for LinkedIn. In this unit you will:Learn about the key tools at your disposal when marketing on LinkedIn. This will be achieved by:- Reviewing the features of LinkedIn- Learning how to create a LinkedIn Account- Creating your LinkedIn Company Page and managing it.- Identifying tactics to help develop your network safely- Setting up and managing a LinkedIn Sponsored Update Campaign- Setting up and managing a LinkedIn Text Ads Campaign- Understanding the concepts of Influencer Marketing and Content Marketing Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology. Course Outline To gain an understanding of how to use LinkedIn for B2B Marketing and Professional Networking. Detailed Topic Listing as follows: LU ITS EBUS 005a LinkedIn Marketing 1. INTRODUCTION 1.1 Potential of LinkedIn 1.2 LinkedIn Objectives 1.3 LinkedIn Marketing Rationale 2. CREATING YOUR LINKEDIN ACCOUNT 2.1 LinkedIn Personal Account Creation 2.2 Keywords are King 2.3 Elements of a Successful LinkedIn Profile 3. CREATING A LINKEDIN COMPANY PAGE 3.1 Creating a LinkedIn Business Page – Practical Tutorials 3.2 Five Tactics to Leverage LinkedIn Business Pages 4. GROWING YOUR NETWORK 4.1 Ten Tips for Growing Your Network 4.2 Growing Your LinkedIn Network – Practical Tutorials 4.3.1 Advanced Strategies – Influencer Marketing 4.3.2 Advanced Strategies – Content Marketing 4.3.3 Advanced Strategies – Investing in your Presence 5. LINKEDIN ADS 5.1 Quantifying Your Audience 5.2 Setting Up Your Sponsored Update Campaign 5.3 Setting Up Your Text Ads Campaign 5.4 Ten Tips for LinkedIn Advertising Success Further Reading 1 – LinkedIn Marketing Made Easy 2 – Linkedin Marketing Excellence 3 – LinkedIn Top Resources 4 – Special Bonus Report 5 – LinkedIn for Jobseekers 6 – LinkedIn Secret Weapons 7 – LinkedIn Marketing Secrets Forum Assignment End of Unit
